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If the video has a different aspect ratio, the video player could stretch the content to fully fit, but this distorts the image and creates a poor viewing experience. Similarly, pillarboxing means adding black bars on the sides of a standard 4:3 ratio video to fit a widescreen 16:9 sized video player or container. For example, when a widescreen video is forced to fit into a standard aspect ratio container, it’s letterboxed with black bars on the top and bottom. In other cases, unresponsive embedded videos could impact the formatting of other HTML elements.Īnother approach is to add black bars to fill space between the video content and the rest of the video player container, but this still isn’t a great viewing experience. The video could be wider than the screen on mobile devices, which would prevent users from viewing the entire video. Many video players struggled to resize videos correctly because videos are much more complicated than other types of content.įor one, setting fixed width and height for a video can cause issues with the rest of the site’s layout. While videos can be a great strategy to further improve sales and SEO, the problem is that they often break existing responsive designs. Video has become increasingly important for web experiences because it’s the most engaging type of content. Responsive sites are also easier to share on social media, leading to even more engagement. Search rankings are impacted because site usability affects how often and how long consumers visit a site, which are key metrics for SEO. Moreover, search engines like Google recognize that consumers prefer mobile-friendly experiences and often reward them with a higher search engine results page (SERP). That’s because responsive websites generally offer a more consistent experience across different devices. Responsive design not only improves the user experience on mobile devices but can increase customer conversions and reduce website bounce rates as well. Yet responsive video is often an afterthought for many brands.
![what does embedded video mean what does embedded video mean](https://developer.mozilla.org/en-US/docs/Learn/JavaScript/First_steps/What_is_JavaScript/cake.png)
For a high-quality customer experience, the website needs to adjust its content-including videos-to fit the device’s display. Responsive web design has become critical for today’s brands because consumers now use a variety of devices to browse the Internet. What does that mean exactly, and why does it matter? Let’s take a closer look. Responsive videos automatically resize to fill the width of the video player while still maintaining their original video aspect ratio. What Is Responsive Video? Responsive videos adjust their size while maintaining their original aspect ratio on websites. Finally, we’ll show you how Dacast handles responsive embed out of the box.
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Then we’ll look at the best way to make embedded videos responsive. With this in mind, we’ll cover what responsive videos are and what it means to embed videos.
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Today’s brands need to use video streaming technologies that automatically adjust to the user’s device to ensure a high Quality of Experience. Yet many video players are clunky and hinder the web experience. Most consumers expect a sleek website and mobile app design from their favorite brands.